Brightside DentalHealthcare
Filling appointment books across nine clinics with local search
Turned nine inconsistent clinic listings into a local search program that books patients around the clock.
- Booked appointments
- +127%
- Cost per new patient
- −52%
- Average Google rating, up from 4.1
- 4.8
The challenge
Each of Brightside's nine clinics had its own website, opening hours on Google that didn't match reality, and ads run by different vendors. Phone calls, the main way patients booked, weren't tracked at all.
The approach
We rebuilt the group's local presence so every clinic shows up, looks trustworthy and makes booking effortless.
- One site, nine locations. Consolidated nine websites into one fast site with a dedicated page for every clinic and treatment.
- Google Business Profiles. Fixed hours, categories and photos, and set up weekly posts for every location.
- A review engine. Automated review requests after every visit, with simple replies written for the front desk.
- Tracked search campaigns. Location-based search ads with call tracking and online booking, so every appointment ties back to its source.
The outcome
Booked appointments more than doubled, every booking is tied to the campaign that drove it, and the group opened its tenth clinic with a launch playbook ready on day one.
We went from nine clinics doing their own thing to one system that keeps every calendar full. Maren speaks the language of operations, not just marketing.
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