−38%Customer acquisition cost
Northbound CoffeeDTC food & beverage2025
Scaling a coffee subscription without scaling the CAC
Rebuilt Northbound's paid social engine around a creative testing system and a subscription-first funnel.
Booking projects for Q1 2027
Growth strategy for brands that are done guessing.
Client revenue influenced
$48M+
11 years in growth marketing
Trusted by teams at
- Northbound Coffee
- Fieldwork
- HALDEN
- Brightside
- lumen
- Atlas Learning
- Parcel & Pine
- Orbit
- Kettle & Crane
Selected work
Results that compound, not campaigns that fade.
A few recent engagements across DTC, B2B and local services. Every number is measured against the baseline we agreed on day one.
3.2xQualified pipeline
FieldworkB2B SaaS2025
Building a predictable pipeline for a vertical SaaS
Took Fieldwork from referral-only growth to an inbound pipeline across search, LinkedIn and content.
$1.8MRevenue in the first six weeks
Halden OutdoorOutdoor apparel2024
Launching a technical outerwear line to a brand-new audience
Planned and ran an integrated launch that sold through the first production run in six weeks.
+127%Booked appointments
Brightside DentalHealthcare2024
Filling appointment books across nine clinics with local search
Turned nine inconsistent clinic listings into a local search program that books patients around the clock.
Services
Senior strategy, with the hands-on work to back it up.
Bring me in for one channel or the whole growth engine. Every engagement starts with your numbers and ends with a system your team owns.
Growth strategy
Channel mix, budgets and forecasts built on your real unit economics, with a 90-day roadmap your team can actually run.
- Positioning
- Budget models
- Forecasting
Paid media
Meta, Google, LinkedIn and TikTok programs structured to scale spend without letting acquisition costs run away.
- Meta
- Google Ads
- TikTok
SEO and content
Search-led content and technical fixes that turn organic traffic into a dependable, compounding channel.
- Technical SEO
- Content strategy
- Local search
Lifecycle and CRM
Email and SMS journeys, segmentation and retention plays that raise the value of every customer you win.
- Klaviyo
- HubSpot
- Segmentation
Conversion optimization
Landing pages, offers and experiments that get more out of the traffic you already pay for.
- Landing pages
- A/B testing
- Funnel audits
Analytics and attribution
Clean tracking, honest attribution and dashboards that show exactly how marketing turns into revenue.
- GA4
- Server-side tracking
- Dashboards
By the numbers
Eleven years of turning budgets into growth.
Strategy only counts when it shows up in the numbers. A snapshot of the work so far, across in-house roles, agency life and independent engagements.
- Client revenue influenced through paid, search and lifecycle programs
- $48M+
- Brands advised, from seed-stage startups to established retailers
- 60+
- Of clients extend or renew after their first engagement
- 92%
- Of in-house and agency experience across DTC, B2B and services
- 11 yrs
How it works
A clear path from first call to compounding results.
No 80-slide decks and no six-month discovery phases. Each stage has a clear output, so you always know what you're paying for and what comes next.
- 01Weeks 1 to 2
Diagnose
A focused audit of your channels, tracking, funnel and unit economics, so we know exactly what's working and where money leaks.
- 02Weeks 3 to 4
Design
A growth plan covering positioning, channel mix, budget and forecasts, plus a 90-day roadmap with clear owners and milestones.
- 03Month 2
Launch
Campaigns, landing pages and lifecycle flows go live with a testing calendar and tracking you can trust.
- 04Month 3 onward
Compound
Weekly optimization, monthly reviews and one dashboard that shows how marketing turns into revenue.
Ways to work together
Pick the level of support that fits your stage.
Start small with an audit, plan a big move with a sprint, or bring in senior leadership without a full-time hire.
2 weeksFixed fee
Growth audit
A deep dive into your channels, tracking and funnel, ending with a prioritized plan you can act on right away.
- Channel and spend audit
- Tracking and attribution review
- Funnel and conversion analysis
- Prioritized 90-day action plan
6 weeksFixed fee
Most popularStrategy sprint
Positioning, channel strategy and a launch-ready plan, built hand in hand with your team.
- Customer and competitor research
- Positioning and messaging
- Channel mix and budget model
- Campaign briefs and roadmap
3 months minimumMonthly retainer
Fractional growth lead
Senior strategy and hands-on execution, embedded in your team for as long as you need it.
- Weekly strategy sessions
- Paid, search and lifecycle management
- Testing roadmap and reporting
- Agency and freelancer leadership
Kind words
Trusted by founders and marketing leaders.
Maren didn't just lower our acquisition costs, she gave us a system. A year later we still run her creative testing playbook every single week.
For the first time, sales and marketing look at the same numbers. Maren rebuilt our pipeline from the ground up and made attribution boring, in the best possible way.
Our launch window was ten weeks and Maren had the plan ready in two. The waitlist alone paid for the entire engagement.
Booking projects for Q1 2027
Have a growth target and no clear plan to hit it?
Tell me where you are and where you need to be. I'll reply within one business day with honest thoughts on whether I can help.